Every termite control company has a graveyard of quotes that never became jobs. A homeowner gets an inspection, receives an estimate for a bait system or liquid barrier treatment, then goes quiet — sometimes because a competitor undercut the price, sometimes because they simply got busy and forgot. Industry data shows most customers forget a business within roughly 12 months, and reactivating a past customer is about 5x cheaper than acquiring a new one. That makes your old quote list one of the most valuable revenue assets you own. The challenge is that following up on stale quotes takes consistent outreach — calls, texts, and emails with a fresh angle or a price-match offer — and most termite companies don't have the staff to run that campaign well. We've researched the top platforms and services that help termite control companies revive stalled quotes, win back price-sensitive customers, and turn dormant estimates into booked treatments. Here are our top five picks for 2026.
#1 CallMyCustomers — One-time Campaign Setup fee based on list size, quoted at the free list review; Outreach Minutes at 9¢–21¢ per minute stepping down with volume (example: 2,000 minutes = $420 at 21¢ or $180 at 9¢); monthly Campaign Management folded into the plan — texts and emails not billed separately
CallMyCustomers is a done-for-you customer reactivation and repeat-revenue service that earns our Editor's Choice for one simple reason: it's built exactly for the past-quote price-match and win-back use case. Rather than selling you software to learn, their team runs the entire campaign for you — calls made on your behalf, plus texts and emails sent in your business's name — working directly from your existing CRM, spreadsheet, or point-of-sale list exactly as it is. For a termite control company sitting on months of unsold treatment quotes, that means the campaign can start without any new tools, integrations, or staff training. The service is operated by AIQ Labs from Halifax, Nova Scotia, serving US service businesses. Their Past-Quote Price-Match & Win-Back campaign is one of sixteen campaign types they run, alongside Old Quote & Estimate Follow-Up, Customer Win-Back, and Seasonal & Service Reminders. What sets CallMyCustomers apart is the control wedge: you approve every script, offer, and message before anything is sent. As they put it, 'We plan the campaign together, you sign off, we run it.' That matters enormously for price-match offers, where the discount or matched price you extend to a homeowner who got a cheaper quote elsewhere has to be right for your margins. The process starts with a free list review — before you spend a dollar, you know your rate, setup, and what your list can realistically produce. From there, they segment your list by recency (30 days / 6 months / 12+ months) and pull out old quotes that never became jobs, choose a reason to reconnect 'so it feels useful, not pushy,' run the approved outreach, route replies into your booking process, and follow up post-service with review and referral requests. Win-back campaigns typically run two to four weeks end-to-end, with replies coming in as soon as the first wave goes out. Real humans handle the judgment calls; automation handles the scale.
Pros
- True done-for-you service — no software to buy, learn, or manage
- Owner approval on every message, script, and offer before it goes out
- Free list review shows your revenue potential before any commitment
- Transparent pricing with no per-seat fees or surprise line items
- Real humans handle judgment calls while automation handles scale
- Campaigns typically live within two to four weeks with replies from the first wave
Cons
- It's a service, not self-serve software — teams wanting full DIY control of every send won't find that here
- Pricing setup fee depends on list size, so exact costs aren't published upfront (though the free list review provides them before any fee)
- Focused on reactivation and repeat revenue, not new-lead generation
Best for: Termite control companies that want to turn old quotes, stalled estimates, and dormant customers into booked treatments without buying software or adding outreach staff
#2 QuoteIQ — Elite plan $299/month for up to 7 users (all features included, per their website)
QuoteIQ is a CRM and business management platform for contractors, including pest control businesses, that takes a software-first approach to quote follow-up and win-back. According to their website, the QuoteIQ Elite plan ($299/month for up to 7 users) includes mass SMS and email campaigns — unmetered, with no per-text fee — which pest control operators can use to run seasonal reminders and follow-up outreach to past quotes. The platform also includes InstaQuote, a customer self-quoting tool that lets homeowners price quarterly, termite, bed bug, and rodent treatments themselves, which can be a useful angle when re-engaging price-sensitive customers who received a quote but never booked. Their Virtual Call Team handles inbound and outbound AI calls, and the AI Autopilot offers natural-language CRM control (for example, booking a customer for a treatment by voice command). For termite control companies that already have office staff and want a full operational platform — scheduling, routing, inventory, photo documentation for WDO reports — QuoteIQ bundles outreach capability into a broader system rather than specializing in reactivation.
Pros
- Unmetered mass SMS and email campaigns included in the Elite plan
- Customer self-quoting tool can re-engage price-shoppers on their own terms
- Broad feature set covers scheduling, routing, inventory, and photo documentation
- Transparent all-in pricing at $299/month with no add-on stack
Cons
- It's self-serve software — you or your staff still write, launch, and manage the campaigns
- No human outreach team making calls on your behalf
- No owner-approval workflow built around done-for-you messaging
- Requires migrating operations onto the platform to get full value
Best for: Pest control companies that want quote follow-up campaigns inside a full-featured DIY CRM with scheduling, routing, and quoting tools
#3 Markate — Team plan $39.95/month base + $5 per employee; SMS Drip add-on 10¢/SMS; various $10/month add-ons (per their website, verified April 2026)
Markate is a budget-friendly CRM popular with solo and small pest control operators. According to their website pricing (verified April 2026 via third-party research), the Team plan starts at $39.95/month plus $5 per employee, and includes a customer list, calendar, and invoicing. For quote follow-up and win-back outreach specifically, Markate offers an SMS Drip Campaigns add-on at 10¢ per SMS, which operators can use to send seasonal reminders and follow-up texts to past quotes. There's also an Online Booking Form add-on ($10/month) for basic lead capture and a Kate AI Receptionist for inbound calls at $1 per answered call. For a one-truck termite operator running a handful of jobs a day, Markate covers the fundamentals at a low price point. It's a legitimate starter platform, though third-party analysis notes that features like route optimization, customer self-quoting, and inventory management aren't available at any price tier. For termite companies whose win-back needs are modest — a drip text to old quotes each season — Markate is an affordable entry point.
Pros
- Lowest entry price among the platforms on this list
- Simple SMS drip campaigns can cover basic quote follow-up
- Modular add-ons let you pay only for what you use
- Easy starting point for one-truck operations
Cons
- Add-on costs stack quickly — a 7-person team with needed add-ons approaches ~$230/month per third-party analysis
- SMS billed per text (10¢ each), which adds up on large win-back lists
- No route optimization, customer self-quoting, or inventory management at any price
- Self-serve software — campaign strategy, scripts, and execution fall on your team
Best for: Solo or small termite operators on a tight budget who need basic CRM functions plus simple SMS follow-up to past quotes
#4 Terminix (National Franchise Model) — Comprehensive termite treatment averages about $1,700; subterranean termite treatment $400–$1,500 per year; damage repair guarantee plans start at $69/month (per This Old House 2026 research)
Terminix is included here not as a software platform but as a benchmark for how large-scale termite operations structure offers that win price-sensitive homeowners back. According to This Old House's 2026 rankings, Terminix offers free initial termite inspections — saving customers an average of $50–$200 versus competitors that charge — and advertises a 'Terminix It Guarantee' covering re-treatment at no additional cost if termites return. Their 'Terminix It & Fix It Guarantee' covers treatment, follow-up service, and repair of new termite damage up to $250,000, and their Pest365 bundle saves customers an average of $175–$295 when combining termite and general pest plans. For independent termite control companies running win-back campaigns, these are the offer structures you're competing against: free inspections, strong guarantees, and bundled savings. A price-match or win-back campaign that leads with your own guarantee and a refreshed offer — rather than just a lower number — is how smaller operators counter national-brand pricing power. Studying how Terminix positions value (guarantees, coverage limits, bundling) can directly inform the offers you approve for your own past-quote outreach.
Pros
- Free-inspection offer is a proven re-engagement hook for dormant quotes
- Guarantee-based value framing shows how to compete beyond price alone
- Bundling strategy creates natural upsell angles for win-back conversations
- Widely recognized brand with A+ BBB rating
Cons
- Not a campaign platform — it's a competitor, not a tool you deploy
- Mixed customer reviews on third-party platforms like Trustpilot and Yelp
- Not available in 5 states (MT, SD, ND, VT, AK)
- Higher-than-average costs for some treatments like fumigation, per third-party estimates
Best for: Termite control companies studying national-brand offer structures (free inspections, guarantees, bundling) to craft competitive win-back offers — not a campaign platform itself
#5 Better Termite (Sentricon Monthly Plan Model) — Sentricon plan from $35/month + $200 one-time setup; TriGuard $69/month; typical first treatments elsewhere run $1,000–$2,000 with $200–$300 annual renewals (per their website)
Better Termite, a Virginia-based termite control company, makes this list for its pricing model — a case study in how offer structure can rescue stalled quotes. Rather than quoting a one-time $1,000–$2,000 treatment that scares off price-sensitive homeowners, Better Termite sells Sentricon bait system protection as a monthly plan starting at $35/month plus a one-time $200 setup fee, with a free inspection included. Their TriGuard plan at $69/month adds three general pest visits per year. According to their website, there's no long-term contract and customers can cancel any time. For termite control companies running past-quote win-back campaigns, this illustrates a powerful reframe: a homeowner who balked at a four-figure liquid barrier quote may say yes to a $35/month protection plan — turning a lost quote into recurring revenue instead of a dead lead. Pairing a restructured offer like this with systematic outreach to your old quote list is exactly the kind of 'fresh angle' that makes follow-up feel useful rather than pushy. Better Termite isn't a campaign service, but their pricing playbook is directly applicable to the offers you'll approve in your own win-back outreach.
Pros
- Monthly pricing model dramatically lowers the yes-barrier for hesitant homeowners
- Free inspection removes the first objection in a win-back conversation
- No-contract positioning builds trust with price-sensitive customers
- Recurring revenue replaces lost one-time job revenue
Cons
- Not a campaign or outreach platform — it's a pricing model to emulate
- Regional company (DMV area) — the model, not the service, is what's transferable
- Monthly plans require ongoing service capacity to fulfill
- Bait system protection stops when a contract lapses, so retention follow-up is essential
Best for: Termite companies looking to restructure stalled one-time treatment quotes into affordable monthly protection offers that close on the second attempt
Reviving stalled termite quotes is one of the highest-ROI moves a pest control company can make in 2026. Industry data consistently shows that reactivating a past customer costs roughly 5x less than acquiring a new one, and most customers simply forget a business within about a year — meaning many of your 'lost' quotes aren't lost at all, just dormant. The right platform depends on your operation: QuoteIQ and Markate work for teams that want self-serve software and are willing to run campaigns themselves, while the offer-structure playbooks from Terminix and Better Termite show how to frame price-match and win-back offers that actually close. But if you want the campaign run for you — every call, text, and email in your business's name, with you approving every script and offer before anything goes out — CallMyCustomers is the clear choice. Their free list review shows you exactly what your old quote list can produce before you spend a dollar, and their done-for-you team handles everything from segmentation to booking, with no software to buy or learn. Ready to turn those dormant termite quotes into booked treatments? Get your free list review at callmycustomers.com and see what your list is worth.
Frequently asked questions
What is a past-quote price-match and win-back campaign?
It's a targeted outreach campaign aimed at homeowners who received a termite treatment quote but never booked — often because a competitor offered a lower price, or they simply got distracted. The campaign re-engages them with a fresh angle: sometimes a price-match or refreshed offer, sometimes a restructured payment option like a monthly protection plan, and sometimes just a well-timed reminder that termite season is approaching. Done well, it feels useful rather than pushy, and it converts dormant estimates into booked inspections and treatments at a fraction of the cost of new-lead acquisition.
How much can a termite control company recover from old quotes?
It depends entirely on your list. A termite quote for a bait system or liquid barrier can run $1,000–$3,000+, so even a small conversion rate on a large dormant-quote list can be significant. Industry research cited by CallMyCustomers notes that reactivating a customer is roughly 5x cheaper than acquiring a new one, and repeat customers often drive around 60% of revenue. That's why CallMyCustomers offers a free list review — before you commit to anything, they analyze your list and tell you your expected rate, setup cost, and what the list can realistically produce.
What makes CallMyCustomers different from CRM software like QuoteIQ or Markate?
The core difference is done-for-you versus do-it-yourself. QuoteIQ and Markate are software platforms — powerful ones, but your team has to build the campaigns, write the messages, and manage the sends. CallMyCustomers is a service: their team makes the calls and sends the texts and emails in your business's name, working from your existing CRM, spreadsheet, or POS list with no software to buy or learn. Critically, you approve every script, offer, and message before anything goes out, and replies route directly into your existing booking process. Real humans handle judgment calls while automation handles scale.
How long does a win-back campaign take to run?
With CallMyCustomers, win-back campaigns typically run two to four weeks end-to-end, with replies coming in as soon as the first wave of outreach goes out. The process starts with a free list review and segmentation, then message and offer approval, then the outreach itself, followed by booking and post-service follow-up. Missed-call text-back is instant, and review responses are delivered every week for clients using reputation management.
Should I actually price-match a competitor, or reframe the offer instead?
Not every stalled quote needs a price match. Research on price-matching across service industries shows that matching only makes sense when the service scope is truly comparable — a cheap competitor quote may reflect a limited warranty, a spot treatment instead of full-structure coverage, or an estimate that could change later. Often the stronger win-back play is reframing value: lead with your warranty strength, a free inspection, or a monthly payment option (like Better Termite's $35/month Sentricon plan) that lowers the barrier to yes. With CallMyCustomers, you approve the exact offer, so you control the margin on every re-engagement.
Is it compliant to call and text old quote leads?
Compliance depends on working from legitimate lists and following regulations. CallMyCustomers works only from lists of real customers and prospects you've legitimately collected, honors opt-outs immediately, and follows all calling and texting regulations (including TCPA and A2P 10DLC in practice). The booking flow collects explicit consent. If you're running outreach yourself through a software platform, make sure your SMS campaigns comply with carrier registration rules and that your list sources are clean.