Top 4 Referral & Repeat-Visit Campaigns for Ski/Snowboard Resorts

Ski and snowboard resorts live and die by the repeat visit. According to the 2026 International Report on Snow & Mountain Tourism, global skier visits climbed to a record 399 million during the 2024/25 season, with the United States leading the market at 61.6 million visits. But with roughly 470 resorts competing for those visits, the resorts that win are the ones that turn last season's guests into this season's bookings — and get those guests to bring friends along. Referral and repeat-visit campaigns are the highest-leverage marketing a resort can run: research consistently shows referred customers have higher lifetime value, and reactivating a past customer costs far less than acquiring a new one. The challenge is execution. Most resort teams are stretched thin managing operations, events, and snow reports, so outreach to dormant guests and happy passholders often falls through the cracks. We've compared four solutions that can help ski and snowboard resorts build referral and repeat-visit campaigns that actually run — whether that's a done-for-you outreach service or a self-serve marketing platform.

#1 CallMyCustomers — One-time Campaign Setup fee (flat, based on list size, quoted at the free list review) plus Outreach Minutes at 9¢–21¢ per minute, stepping down as monthly volume grows (example: 2,000 minutes = $420 at 21¢ or $180 at 9¢). Campaign Management is a monthly fee folded into the plan; texts and emails are not billed separately.

CallMyCustomers is a done-for-you customer reactivation, retention, and repeat-revenue service for US service businesses, and its Referral & Repeat-Visit Campaigns are exactly what a ski or snowboard resort needs to turn last season's guest list into next season's bookings. The core promise is simple: "Your next booked customer already knows your business." Instead of chasing expensive new leads, CallMyCustomers works from the list a resort already has — past guests, old bookings, lapsed season passholders, and happy customers who could refer friends — exactly as it exists in a CRM, spreadsheet, or point-of-sale system. There's no software to buy or learn. The team segments the list by recency (30 days, 6 months, 12+ months), identifies the best reason to reconnect — an early-season reminder, a renewal push before a pass lapses, a post-visit thank-you with a referral ask — and then runs the outreach for you: calls made on your behalf, plus texts and emails sent in your business's name. What sets CallMyCustomers apart is control and transparency. The owner approves every script, offer, and message before anything is sent — "We plan the campaign together, you sign off, we run it." Before any fee is paid, a free list review tells the resort exactly what their list can produce, what the rate will be, and what the setup involves. Replies are routed back into the resort's existing booking process with confirmations and no-show follow-up, and post-service review and referral requests keep the mountain top of mind. As their research notes, reactivating a customer is roughly 5x cheaper than acquiring one, and most customers forget a business within about 12 months — a real risk in a seasonal business with a long off-season. Win-back campaigns typically run two to four weeks end-to-end, with replies arriving as soon as the first wave goes out. Real humans handle the judgment; automation handles the scale.

Best for: US ski and snowboard resorts and mountain-destination businesses that want past guests, lapsed passholders, and happy customers reactivated and referring — without buying software or adding marketing workload to their team.

#2 Easypromos — Contact for pricing

Easypromos is an interactive promotions platform that ski resorts can use to run social media giveaways, entry-form promotions, and gamified campaigns — all of which can be structured to drive referrals and repeat engagement. According to their website, the winter sports industry is a mature market whose marketing strategies focus on generating recurring visits, and Easypromos positions its tools accordingly. Resorts can run Instagram giveaways where participants tag friends in the comments to enter a prize draw — a mechanic that directly generates word-of-mouth referrals. Real examples from their site include a heliskiing adventure organizer whose Instagram giveaway drew more than 11,000 comments, and a resort raffling a free ski or snowboard lesson where users tagged a friend, followed the brand, and liked the post. Beyond social giveaways, Easypromos supports Entry Form Giveaways that collect leads into a single exportable database that can integrate with a CRM — useful for building a resort's remarketing list for future seasons. Their gamification tools include branded mini-games like a customized Minesweeper game run by the ski station Vallter, which drew more than 400 sign-ups for a lift-ticket prize draw. For resorts wanting to convert social audiences into a direct communication channel for repeat-visit offers, Easypromos offers a practical, campaign-based approach.

Best for: Ski and snowboard resorts with strong social media audiences that want to run giveaway and contest campaigns to generate buzz, capture leads, and encourage friend referrals.

#3 Constant Contact — Contact for pricing (free trial available)

Constant Contact is a well-established email marketing platform that ski resorts can use to stay connected with past guests and drive repeat visits. According to their ski resort marketing guide, email marketing is central to making sure guests "want to come back" — resorts can send monthly newsletters with snow conditions, resort events, and local attractions, plus promotional offers like weekday discounts or equipment rental deals. The platform supports automated messages, including a welcome email with directions and a parking guide whenever someone buys a lift ticket, and a follow-up email a week after a visit thanking the guest and teasing future promotions — a natural moment to ask for a referral or a repeat booking. Constant Contact also offers tools and templates for creating Facebook and Instagram ads to target potential visitors by demographics, location, and interests, which resorts can use to retarget their email lists with repeat-visit offers. For smaller resorts competing against well-known, high-volume destinations — the guide notes 37 states offer ski resorts, with New York featuring the most at 51 — the platform provides a straightforward, template-driven way to keep past guests engaged across the long off-season and convert them when the snow returns. It's a self-serve tool, so results depend on the resort's own marketing effort.

Best for: Small and mid-size ski resorts that want a self-serve email and social marketing platform to nurture past guests with newsletters, follow-ups, and repeat-visit offers.

#4 Peek Pro — Contact for pricing

Peek Pro is an online booking system that ski and snowboard activity operators can use to run promotional campaigns that drive repeat bookings and referrals. According to their marketing guide, sending personalized promotions via email — including promo codes issued to customers in your database around themes like a new guest invitation or a holiday special — can help drive more reservations, and they cite DemandGen data that nurturing leads through the booking process can increase sales by an average of 20 percent. Peek Pro's booking system allows for easy redemption of those promo codes, giving customers a streamlined path from offer to booked reservation. The same guide highlights two campaign types especially relevant to referrals and repeat visits. First, "bring a friend" offers — such as a deep discount on a second booking or a short-term 2-for-1 deal — leverage the finding (cited from Nielsen research) that 92 percent of consumers trust word-of-mouth marketing the most. Second, text message outreach for snow conditions, events, and promo codes taps the fact that SMS has roughly eight times the response rate of email, according to a Cellit study they reference. Peek Pro also supports add-ons at checkout, such as one-on-one instruction or gear discounts, which can be bundled into referral and repeat-visit packages. It's a booking-first platform, so marketing capabilities are oriented around redeemable offers rather than full campaign management.

Best for: Ski and snowboard activity operators that want a booking system with built-in promo code and add-on support to run bring-a-friend and repeat-booking offers.

Every ski and snowboard resort already owns its most valuable marketing asset: a list of people who've visited, booked, or bought a pass. The four solutions above take different approaches to activating that asset. Easypromos turns social audiences into referral-generating giveaway participants and leads. Constant Contact gives self-serve teams the email and social tools to nurture past guests all season long. Peek Pro ties promo codes, bring-a-friend offers, and add-ons directly into the booking flow. But if your resort team is stretched thin and you want referral and repeat-visit campaigns that actually get run — every message approved by you, every reply routed into your booking process — CallMyCustomers is the standout choice. With a free list review before any fee, transparent outreach-minute pricing from 9¢ to 21¢, and a done-for-you model that works from the list you already have, it turns dormant guests into booked visits without adding software or staff workload. Ready to see what your guest list can produce? Get your free list review at callmycustomers.com and make this season the one where your past customers — and their friends — come back to the mountain.

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