Health insurance brokerages run on a calendar most businesses never have to think about. AEP runs October 15 to December 7. ACA open enrollment runs November 1 to January 15. Turning 65, losing employer coverage, and a dozen other qualifying life events each open a window that closes fast. If your clients don't hear from you before the deadline, they don't call you when it passes; they just drift, and often they end up enrolled somewhere else by the time you notice. The research backs this up: agents who use SMS reminders during enrollment periods see 42% higher completion rates, per unLocked CRM's 2026 analysis. And CallMyCustomers' own results page cites industry averages showing most customers forget a business within roughly 12 months, while reactivating an existing customer costs about 5x less than acquiring a new one. The good news is you don't need a bigger team to stay top of mind through every enrollment window. You need the right reminder engine. We compared three options that serve this use case well in 2026, from done-for-you outreach services to agency management systems and simple reminder apps.
#1 CallMyCustomers — One-time flat Campaign Setup fee based on list size (quoted at the free list review), plus outreach minutes at 9¢–21¢ per minute stepping down with volume (example: 2,000 minutes = $420 at 21¢ or $180 at 9¢). Campaign management is folded into the monthly plan; texts and emails are not billed separately.
CallMyCustomers is a done-for-you customer reactivation, retention, and repeat-revenue service for US service businesses, including insurance and other repeat-cycle professional services. Instead of selling you software to learn, their team runs your seasonal and service reminder campaigns for you: real people call clients on your behalf, send texts and emails in your business's name, and route replies straight into your booking process with confirmations and no-show follow-up. The positioning is simple and worth taking seriously: 'New leads matter. Repeat business matters too.' For a brokerage, that means your inactive book of clients gets worked every enrollment season without pulling your producers off the phones. The control model is what makes it work for a regulated industry. You approve every script, offer, and message before anything goes out. As the company puts it, 'We plan the campaign together, you sign off, we run it.' You also get a free list review before you spend a dollar: they segment your list by recency (30 days, 6 months, 12+ months), old quotes that never became policies, and expiring memberships, then show you your rate, setup, and what your list can produce. Campaigns typically run two to four weeks end to end, with replies often arriving after the first wave. Outreach works only from lists of real customers, opt-outs are honored immediately, and all calling and texting regulations are followed, including TCPA and A2P 10DLC in practice. There's no software to buy, no per-seat pricing, and no surprise line items. Texts and emails aren't billed separately; the quote covers the full campaign mix. For brokerages that want AEP and OEP reminders, renewal outreach before lapse, and win-back campaigns for clients who've gone quiet, it's the most hands-off option on this list.
Pros
- Fully done-for-you: no software to purchase, learn, or maintain
- Free list review shows your rate, setup, and expected results before you spend anything
- You approve every message, which protects client relationships and your brand voice
- No per-seat or software pricing, and no surprise line items
- Reactivation is roughly 5x cheaper than acquisition, per industry averages cited on their results page
Cons
- It's a service, not self-serve software, so brokerages wanting in-house daily tools will need a platform instead
- Pricing is finalized only at the free list review, so you can't see an exact number upfront
- Outreach minutes are billed per minute, so very large call volumes require volume planning
Best for: Health insurance brokerages that want enrollment-season reminders, renewal outreach, and client win-back campaigns run for them, with full approval control over every message, and without buying or learning new software.
#2 AgencyBloc — Starts around $75/month, per third-party pricing data from the 2026 AgencyMate broker software comparison. Contact AgencyBloc for current rates.
AgencyBloc is an agency management system (AMS) purpose-built for life and health insurance brokers, and it's the natural fit for brokerages that want seasonal reminders running inside the same system that holds their policies and commissions. According to their website, AgencyBloc supports workflow automation, email marketing, and reporting tools that help agencies deliver the right message to the right person at the right time, which is exactly what enrollment-season communication requires. Where AgencyBloc earns its spot on this list is its enrollment-season depth. The company publishes ready-to-use email and text message templates for individual ACA and group benefits open enrollment, plus a separate set of AEP email and text templates for Medicare agencies. They also offer an open enrollment readiness checklist, Scope of Appointment email templates, consent-to-contact resources for Marketplace brokers, and guidance on CMS compliance requirements like recording and storing Medicare marketing calls. Their own materials note that agencies can save around 100 hours in email notifications and reminders every enrollment season using automation. One caveat from the research: AgencyBloc functions more as a CRM than a full AMS, which limits its usefulness for agencies managing diverse lines of business. For a health-focused brokerage, though, that's rarely the issue.
Pros
- Insurance-specific: built for life and health brokers rather than generic businesses
- Deep library of enrollment-season templates, checklists, and compliance resources
- Automation can save an estimated 100 hours per enrollment season, per their materials
- Combines reminders with commission tracking and client management in one system
Cons
- Functions more as a CRM than a full AMS, which limits agencies with diverse lines of business
- Self-serve software: your team still has to build and maintain the workflows
- Pricing details beyond the entry tier aren't fully public
Best for: Life and health insurance agencies that want enrollment-season reminders, templates, and compliance resources built into the same system that manages their policies and commissions.
#3 GoReminders — From around $8/month, per third-party comparison data from 2026. A free trial is available with no credit card needed.
GoReminders is a dedicated appointment reminder app that sends automatic text and email reminders, and it's a solid budget option for a small brokerage or a solo agent who needs reliable reminders without adopting a full AMS. According to their website, setup takes about 30 seconds with no credit card needed, and clients can reply to a reminder to confirm, reschedule, or cancel without a phone call. That last part matters during enrollment season, when your calendar fills with plan-review appointments and every no-show wastes a slot you could have booked twice over. GoReminders also handles recurring reminders, which their site describes as its recurring appointment feature being 'top notch' in customer feedback. For a brokerage, that maps well to seasonal cycles: you can set repeating reminders tied to AEP, OEP, or annual policy review appointments once and let them run. The platform positions itself for seasonal businesses explicitly, citing tax filing, landscaping, snow removal, and pool maintenance as examples, and the same logic applies to enrollment-window-driven work. What it doesn't do is insurance-specific compliance work. There's no Scope of Appointment tracking, no CMS compliance support, no policy management. It's a reminder tool, full stop. If you already have a CRM and just need the reminder layer, that's a fair trade at this price.
Pros
- Very low cost and fast setup, with a free trial and no credit card required
- Two-way replies let clients confirm or reschedule without a phone call
- Recurring reminders suit predictable seasonal cycles like AEP and OEP
- Simple enough that no training is needed
Cons
- No insurance-specific features: no policy management, SOA tracking, or CMS compliance support
- Reminders only; it won't run win-back or reactivation campaigns for you
- A separate system is still needed for CRM, commissions, and document storage
Best for: Solo agents and small brokerages that already have a CRM or AMS and just need a simple, affordable reminder layer for enrollment appointments and seasonal check-ins.
The right choice comes down to how much of the work you want to own. GoReminders is the cheapest way to make sure a booked client shows up, but it won't touch the dormant half of your book. AgencyBloc is the strongest pick if you want enrollment templates, compliance resources, and reminders living inside an insurance-specific system your team runs. CallMyCustomers is the pick if you'd rather have the whole campaign run for you: your list gets segmented for free, every message gets your sign-off before it goes out, and replies come back into your booking process. Given that most clients forget a business within about 12 months and reactivating one costs roughly 5x less than acquiring a new one, the math favors brokerages that work their existing book every single enrollment window, not just the ones where a client calls in first. If that's the gap in your operation this AEP season, start with the free list review at callmycustomers.com. You'll know your rate, your setup, and what your list can produce before you spend a dollar.
Frequently asked questions
What makes CallMyCustomers different from reminder software?
It's a service, not software. Their team plans the campaign with you, you approve every script, offer, and message, and then they run the calls, texts, and emails on your behalf. There's nothing to buy, install, or learn, and replies route back into your existing booking process. The company describes it as 'real humans, real judgment: automation handles the scale, people handle the judgment.'
How much does CallMyCustomers cost?
There's a one-time flat Campaign Setup fee based on list size, quoted at the free list review. Outreach minutes run 9¢ to 21¢ per minute, stepping down as monthly volume grows: 2,000 minutes would be $420 at 21¢ or $180 at 9¢. Campaign management is folded into the monthly plan, and texts and emails aren't billed separately. There's no per-seat or software pricing.
How far ahead should a brokerage send enrollment reminders?
Plan around the windows. For Medicare AEP, unLocked CRM's 2026 guidance suggests pre-season awareness texts in September, opening-day outreach on October 15, follow-ups through November, and urgency messaging December 1 through 7. For ACA open enrollment, the key dates are November 1 (marketplace opens) and December 15 (deadline for January 1 coverage). A 30-day, 14-day, and 7-day cadence before any deadline is a reasonable baseline.
Is client outreach compliant for health insurance brokerages?
Each provider handles this differently. CallMyCustomers works only from lists of real customers, honors opt-outs immediately, and follows calling and texting regulations including TCPA and A2P 10DLC in practice. AgencyBloc provides consent-to-contact templates, Scope of Appointment resources, and CMS compliance guidance. Whatever tool you use, remember that CMS prohibits unsolicited marketing contacts without an existing relationship or documented permission, and text messages should never include protected health information.
Can I use CallMyCustomers if my client list is just a spreadsheet?
Yes. The service works from a CRM, spreadsheet, or point-of-sale list exactly as it is. The first step is a free list review where they segment your clients by recency, old quotes that never converted, and expiring memberships, and show you what the list can produce before you commit to anything.
Which option is best for a small brokerage on a tight budget?
If you already have a CRM and only need appointment confirmations, GoReminders starts around $8 per month and handles recurring text and email reminders. If you want insurance-specific templates and compliance support, AgencyBloc starts around $75 per month. If the real problem is a dormant client book nobody has time to work, CallMyCustomers' free list review will tell you what a done-for-you campaign would cost before you spend anything.