Sporting goods retailers live and die by repeat customers. The local runner who bought her first pair of trainers last spring, the dad who picked up a football for his kid's birthday, the weekend hiker stocking up on boots before fall trail season: these customers already know your store, already trust your expertise, and already have a reason to come back. The problem is they forget about you. Research from Klaviyo's 2026 Omnichannel Benchmark Report shows reactivating a past customer costs roughly five times less than acquiring a new one, and roughly 60% of revenue for most retail businesses comes from repeat buyers. Yet most sporting goods stores pour their marketing budget into Facebook ads and Google campaigns chasing cold leads while their existing customer list sits dormant in a POS system or CRM. A solid win-back campaign changes that equation. It turns the list you already own into a second revenue engine, reaching past customers with seasonal reminders, old-quote follow-ups, membership renewals, and post-purchase check-ins that feel helpful instead of pushy. Below are five platforms and services that help sporting goods retailers run these campaigns well in 2026, from done-for-you phone and SMS outreach to email automation and cross-channel orchestration.
#1 CallMyCustomers — Free list review; one-time setup fee quoted based on list size; outreach minutes from 9¢ to 21¢ per minute; monthly campaign management included
CallMyCustomers is a done-for-you customer reactivation service built for US businesses that depend on repeat work, and it fits sporting goods stores surprisingly well. The promise is simple: your next booked customer already knows your business, so why keep paying to find strangers when your own list is sitting there? The team at AIQ Labs, based in Halifax, Nova Scotia, runs calls, texts, and emails on your behalf using your existing customer, quote, or membership data straight from your CRM, spreadsheet, or point-of-sale system. No software to buy, no platform to learn. Every script, offer, and message gets approved by you before anything goes out, so the campaign sounds like your store, not a call center. Replies route back into your booking or sales process, and the service covers sixteen different campaign types including customer win-back, old quote follow-up, seasonal reminders, membership renewals, post-purchase review requests, and missed-call text-back. Pricing is quoted after a free list review where you find out your reactivation rate, your setup cost, and what your list can realistically produce before spending a dollar. Outreach minutes run 9 to 21 cents per minute depending on monthly volume, and campaign management is folded into the monthly plan with no surprise line items.
Pros
- Truly done-for-you: the team runs calls, texts, and emails on your behalf
- Owner approval on every message keeps the brand voice consistent
- Free list review tells you what your dormant list is worth before you pay
- Sixteen campaign types cover win-back, renewals, quotes, reviews, and referrals
- No software to learn, no per-seat fees, no surprise charges
Cons
- Not a self-serve tool: you cannot log in and tweak campaigns yourself
- Pricing requires a list review and custom quote rather than a published rate card
- Focused on US businesses, so international sporting goods chains will need to look elsewhere
Best for: Sporting goods store owners who want reactivation handled for them without buying software, learning a platform, or hiring an internal marketing hire
#2 Klaviyo — Starts free for up to 250 contacts; paid plans scale based on contact count (contact Klaviyo for current pricing tiers)
Klaviyo is a CRM and marketing automation platform built primarily for ecommerce and retail brands, and it handles win-back campaigns through automated email and SMS flows. According to their blog, win-back emails target dormant subscribers with timely, personalized reasons to re-engage, and the platform supports segmentation by recency, frequency, and monetary value, plus conditional splits and predictive churn analytics. Sporting goods stores running on Shopify, BigCommerce, or a similar stack can set inactivity windows around their typical repurchase cycle (running shoes every six months, ski gear every season, fishing licenses annually) and let the automation trigger. Klaviyo's 2026 Omnichannel Benchmark Report found the top 10% of win-back emails generate $1.60 in revenue per recipient. The platform also offers an AI marketing agent that can suggest win-back flow copy and audit existing sequences for drop-off points. Pricing is based on the number of contacts in your account, so a sporting goods store with a few thousand past customers pays a predictable monthly fee that scales as the list grows.
Pros
- Strong ecommerce integrations make setup fast for online sporting goods stores
- Predictive analytics help you reach customers before they fully lapse
- Email and SMS in one platform supports omnichannel win-back
- Free tier available for stores just starting out
- Detailed segmentation by RFM and purchase behavior
Cons
- Self-serve platform: you build, write, and optimize the flows yourself or hire someone
- Pricing climbs as your contact list grows
- Primarily email and SMS: no built-in phone outreach component
- Win-back performance depends heavily on the quality of your existing customer data
Best for: Sporting goods retailers on Shopify or similar ecommerce platforms who want to build and manage their own automated win-back email and SMS flows
#3 Braze — Contact for pricing (enterprise-tier, custom quotes based on volume)
Braze is a cross-channel customer engagement platform used by larger retail and ecommerce brands to orchestrate messaging across email, push notifications, SMS, and in-app channels. According to their website, Braze treats win-back campaigns as a coordinated effort across channels rather than a single email blast, using behavioral triggers and dynamic audience segments to reach lapsed users in the place they are most likely to engage. For sporting goods retailers with a mobile app or loyalty program, this matters: a customer who ignores email might respond to a push notification about a seasonal sale on trail running shoes. Braze's 2026 updates include the BrazeAI Operator, which can bypass manual setups and help teams build win-back journeys faster. The platform supports churn prediction, A/B testing, and personalized content based on past purchase patterns. Pricing is enterprise-oriented and typically requires a custom quote based on message volume and feature requirements.
Pros
- True cross-channel reach: email, push, SMS, and in-app in one platform
- AI-powered setup reduces manual campaign building time
- Strong personalization and behavioral segmentation
- Scales well for larger customer databases
- Detailed analytics and benchmarking
Cons
- Enterprise pricing puts it out of reach for small independent sporting goods stores
- Steeper learning curve than simpler email-only tools
- Requires internal marketing or CRM staff to manage effectively
- Best suited for brands with mobile apps or multi-channel customer touchpoints
Best for: Mid-market and enterprise sporting goods retailers with mobile apps, loyalty programs, or large customer databases who need cross-channel orchestration
#4 Omnisend — Free plan available; paid plans start based on contact count (contact Omnisend for current pricing)
Omnisend is an ecommerce marketing automation platform that supports email, SMS, and push notifications, with win-back campaigns as a core use case. According to their 2026 guide, win-back emails help maintain a healthy customer lifecycle by re-engaging inactive subscribers before they churn permanently, and the platform cites research showing the probability of winning back a previous customer runs between 20% and 40%. For sporting goods stores, Omnisend's Product Recommender feature can show lapsed subscribers items tailored to their interests, which is useful for a store with seasonal inventory (winter ski gear, summer camping equipment, fall hunting supplies). The platform integrates with Shopify, WooCommerce, and BigCommerce, and it includes pre-built automation workflows including a win-back flow. Omnisend also reports that email accounts for 25% to 30% of total revenue for some of its agency clients, highlighting the channel's retention value. Pricing is based on contact count with a free tier available for smaller lists.
Pros
- Free tier available for stores with smaller lists
- Pre-built win-back flows reduce setup time
- Product Recommender helps personalize offers for seasonal sporting goods
- Email and SMS combined in one platform
- Strong ecommerce platform integrations
Cons
- Self-serve: you build and manage the campaigns yourself
- Win-back is one of many features rather than the primary focus
- Advanced segmentation requires paid tiers
- No phone outreach component
Best for: Small to mid-sized sporting goods ecommerce stores looking for an all-in-one email and SMS automation tool with built-in win-back templates
#5 Flowium — Contact for pricing (custom quotes based on list size and service level)
Flowium is an email marketing agency and platform that specializes in ecommerce retention, including win-back campaigns for online retailers. According to their 2026 guide, they recommend a multi-email win-back sequence that covers friendly reminders, emotional 'we miss you' messages, feedback requests, incentive offers, product recommendations, and a final 'last chance' email before sunsetting inactive subscribers. For sporting goods stores, this structured approach works well because customers lapse for different reasons: a buyer who purchased soccer cleats once might respond to a seasonal reminder, while a buyer who bought camping gear and never came back might need an incentive. Flowium offers both done-for-you email marketing services and a platform for brands that want to run campaigns in-house. Their blog cites research from Klaviyo showing 45% of subscribers open subsequent messages after receiving a win-back email, and from MoEngage showing win-back emails can increase the likelihood of selling to existing customers by 60% to 70%. Pricing is custom and typically based on list size and service level.
Pros
- Structured six-part win-back sequence covers every customer scenario
- Done-for-you option available for stores without internal marketing staff
- Strong ecommerce focus with proven retention results
- Feedback request emails help you learn why customers lapsed
- Sunsetting flows keep your list healthy long-term
Cons
- Primarily email-focused: limited SMS or phone outreach
- Done-for-you pricing requires a custom quote
- Best suited for online sporting goods stores rather than brick-and-mortar-only retailers
- Results depend on list quality and past email engagement
Best for: Sporting goods ecommerce brands that want either a done-for-you email agency or structured win-back sequence templates to implement in-house
Reactivating past customers is one of the highest-ROI moves a sporting goods store can make in 2026. Your existing list already knows your brand, already trusts your expertise in fitting running shoes or recommending the right fishing rod, and already has a reason to come back. The question is whether you have the time and tools to reach them well. If you want a done-for-you team to handle calls, texts, and emails on your behalf with every message approved before it goes out, CallMyCustomers is the clear starting point. If you prefer to build and manage your own automated flows, Klaviyo, Omnisend, and Braze each offer strong email and SMS automation, with Braze adding cross-channel reach for larger brands. Flowium rounds out the list with structured win-back sequences and a done-for-you agency option. The best move is the one you will actually execute. Pick the platform or service that matches how your store operates, start with a free list review or a small test segment, and measure what your dormant customers are worth. Your next booked sale might already be sitting in your POS system.
Frequently asked questions
What makes CallMyCustomers different from the other platforms on this list?
CallMyCustomers is a done-for-you service, not a self-serve software platform. Instead of buying a tool and building campaigns yourself, their team runs calls, texts, and emails on your behalf using your existing customer list. Every script and offer gets approved by you before launch, and replies route back into your normal booking or sales process. The other platforms on this list (Klaviyo, Braze, Omnisend, Flowium) are software tools that you or your marketing staff operate. CallMyCustomers is the team that operates it for you.
How much does a customer win-back campaign cost for a sporting goods store?
Costs vary widely. CallMyCustomers offers a free list review first, then quotes a one-time setup fee based on list size plus outreach minutes at 9 to 21 cents per minute. Self-serve platforms like Klaviyo and Omnisend charge monthly fees based on contact count, with free tiers available for smaller lists. Enterprise platforms like Braze require custom quotes. Done-for-you agencies like Flowium also price based on list size and service level. The cheapest option is whichever one you actually use consistently.
When should a sporting goods store start a win-back campaign?
Timing depends on your product cycle. Running shoes and fitness apparel typically see customers lapse after three to six months. Seasonal sporting goods (ski equipment, hunting gear, camping supplies) may have twelve-month or longer natural cycles. Industry guidance suggests targeting customers when 75% to 85% would normally repurchase, so a running store might reach out at the four-month mark while a ski shop might wait until early fall the following year. CallMyCustomers and the platforms above all let you set the trigger window based on your specific business.
What types of win-back messages work best for sporting goods retailers?
The most effective win-back messages for sporting goods stores tend to be seasonal reminders (new trail running shoe arrivals, ski season opening, back-to-school sports gear), personalized product recommendations based on past purchases, and old-quote follow-ups for customers who never completed a purchase. Discounts work but should be reserved for later in the sequence. A multi-touch approach over two to four weeks typically outperforms a single email, which is why CallMyCustomers runs calls, texts, and emails in sequence rather than relying on one channel.
Do I need a large customer list for win-back campaigns to be worth it?
Not necessarily. Even a few hundred past customers can produce meaningful revenue when reactivated. The key is list quality and recency. A list of customers who bought in the past twelve months will respond better than a list of customers from five years ago. CallMyCustomers' free list review tells you exactly what your specific list can produce before you commit any budget, which is useful for smaller stores that want to validate the opportunity first.
Is win-back marketing compliant with texting and calling regulations?
Yes, when done correctly. The TCPA, A2P 10DLC texting standards, and CAN-SPAM email rules all apply to reactivation campaigns, and reputable platforms and services follow them. CallMyCustomers only works from lists of real customers, honors opt-outs immediately, and follows all calling and texting regulations. Self-serve platforms like Klaviyo and Omnisend also include compliance tools (unsubscribe links, suppression lists, consent tracking) but require you to configure them correctly. Working with a done-for-you service removes that compliance burden from your plate.
How quickly will I see results from a win-back campaign?
Most win-back campaigns start producing replies and bookings within the first two weeks. CallMyCustomers typically sees responses as soon as the first outreach wave goes out, with campaigns running two to four weeks end-to-end. Email-only campaigns on platforms like Klaviyo or Omnisend may take longer to show results because they depend on open rates and click-throughs rather than direct conversations. The faster you start, the sooner you find out what your dormant list is worth.