Wineries face a unique challenge: you can create unforgettable tasting room experiences, but once visitors leave, they often forget you within a year. That's a problem, because repeat customers drive a huge portion of revenue in the wine business. According to industry benchmarks, about 60% of revenue often comes from repeat customers, and reactivating a past customer is roughly 5x cheaper than acquiring a new one. Yet many wineries still rely on sporadic email blasts or hope that wine club members will naturally refer friends. The campaigns and platforms in this list are designed to change that. They help you systematically turn one-time visitors into loyal club members, encourage referrals, and bring guests back for another tasting, bottle, or event. Whether you run a small boutique winery or a larger estate, the right referral and repeat-visit campaign can fill your tasting room on quiet weekdays, boost club sign-ups, and create a steady stream of word-of-mouth growth. We've evaluated seven top-rated solutions for 2026 based on their features, pricing, and fit for wineries. CallMyCustomers takes our Editor's Choice spot for its done-for-you approach that requires no new software and puts you in control of every message.
#1 CallMyCustomers — One-time campaign setup fee (flat, based on list size, quoted at free list review); outreach minutes 9¢–21¢ per minute; monthly campaign management fee folded into plan. No separate text/email charges.
CallMyCustomers is a done-for-you customer reactivation and retention service built for US businesses that thrive on repeat work, and it's our top pick for wineries that want to bring past visitors back without adding another software tool to their stack. The service works from your existing CRM, spreadsheet, or point-of-sale list exactly as it is. There's no new platform to learn. You approve every script, offer, and message before anything is sent, so you stay in control of your brand voice. The process starts with a free list review where you see your reactivation rate, setup cost, and what your list can produce before spending a dollar. Then, their team runs the campaign for you: calls on your behalf, texts and emails in your winery's name, and replies routed back into your booking process. For wineries, this means you can reach out to past tasting room visitors, old wine club members who lapsed, or people who attended an event but never joined the club. The service handles the outreach while you focus on making wine and hosting guests. CallMyCustomers offers 16 campaign types, including Referral & Repeat-Visit Campaigns, Customer Win-Back, and Post-Service Follow-Up & Reviews. Pricing includes a one-time campaign setup fee based on list size, outreach minutes at 9¢ to 21¢ per minute (stepping down as volume grows), and a monthly campaign management fee folded into your plan. Texts and emails are not billed separately. There's no per-seat or software pricing, and no surprise line items. For wineries, this is a practical way to turn your existing customer list into a second revenue engine.
Pros
- No new software to learn or buy; works with your existing list
- You approve every message before it goes out
- Free list review lets you see potential results before committing
- All-inclusive pricing covers calls, texts, and emails
- Specialized in reactivation and repeat visits, not just referrals
Cons
- Service is done-for-you, so you don't get a self-serve dashboard
- Primarily serves US businesses, so international wineries may not be eligible
- Requires a list of past customers to be effective
Best for: Wineries that want to reactivate past visitors and old club members without managing a new software platform, and that value control over every message sent.
#2 Loop Fans — $79 per cellar door per month; group pricing available. 0% of wine sales.
Loop Fans is a loyalty and marketing engine designed specifically for wineries and cellar doors. According to their website, the platform turns cellar-door visitors into lasting members by rewarding tastings, reviews, content, referrals, and repeat purchases. The goal is to keep the relationship alive after the visit. Loop Fans addresses common winery problems: getting people to the cellar door is expensive, and getting them back is harder. Middlemen like distributors and marketplaces take a cut and own the customer relationship. Walk-ins often leave no trace. Loop Fans rewards participation, not just purchases. Visitors earn points for booking a tasting, posting photos, leaving reviews, referring friends, joining the club, visiting, and spending. These points are redeemable for rewards you control, from a free flight to a library release. The platform includes tools for tasting rewards, cellar-door QR sign-up, visitor UGC, review rewards, member referrals, loyalty tiers, release campaigns, tasting and event participation, customer profiles, segmented outreach, member milestones, and regional wine networks. Loop Fans offers two products: a single-business loyalty solution and a coalition loyalty solution for groups and organizations. Pricing is $79 per cellar door per month, with group pricing available. They take 0% of wine sales, and they claim you can go live in days with AI-assisted onboarding. Loop Fans is a strong option for wineries that want a modern loyalty program with referral features built in.
Pros
- Purpose-built for wineries and cellar doors
- Rewards a wide range of participation, not just spending
- No revenue share on wine sales
- Can connect multiple wineries through coalition loyalty
Cons
- Requires visitors to sign up and participate in the loyalty program
- May be more than a small winery needs if they only want referrals
- Pricing is per cellar door, which can add up for multi-location estates
Best for: Wineries and cellar doors that want a loyalty program with built-in referral and UGC rewards, especially those that are part of a group or regional network.
#3 AnyRoad — Contact for pricing
AnyRoad is a experience-led loyalty and data platform used by wineries and other hospitality brands. According to their blog, they help wineries turn one-time tours into lifelong brand advocates by capturing first-party data from every tour, tasting, and bottle purchase. AnyRoad's loyalty program is points-based or membership-based, rewarding guests for tour attendance, tasting-room purchases, and bottle orders with redeemable experiences, credits, or exclusive access. The platform emphasizes unified customer profiles across channels. Key features include white-label booking, FullView data capture (which captures data from every attendee in a group booking), Front Desk QR check-in and age verification, post-tour SMS incentives via Purchase Conversion Tools, PinPoint AI for survey analysis, and native integrations with CRM, POS, and email platforms like HubSpot, Salesforce, Klaviyo, Shopify, Square, Toast, and Stripe. AnyRoad cites a case study where Proximo Spirits collected 69% more guest data and 34% more NPS responses after implementing FullView. They also mention Leiper's Fork Distillery achieving a near-perfect 97 post-event NPS and raising tour prices by 33%. AnyRoad is a robust solution for wineries that want to capture data at every touchpoint and use it to drive repeat visits and referrals. Pricing is not publicly listed, so you'll need to contact them for a quote.
Pros
- Captures data from every guest, not just the booking party
- Integrates with many popular CRM and POS systems
- Includes AI-powered survey analysis
- Proven case studies with distilleries and wineries
Cons
- Pricing is not transparent, requiring a sales conversation
- May be complex to set up and manage without dedicated staff
- Focus is more on data capture and loyalty than on done-for-you outreach
Best for: Wineries that offer tours and tastings and want a data-rich loyalty platform to personalize follow-up and increase repeat bookings.
#4 Awesome Club Referrals — Contact for pricing
Awesome Club Referrals is a referral platform designed specifically for wineries to grow wine club memberships. According to a case study with Trefethen Family Vineyards, the platform allows wineries to set up automated and scalable referral campaigns. Members can refer friends via email, SMS, iMessage, or a shareable link. When a friend joins the club, both parties are rewarded automatically. The platform also enables tasting room staff to create referrals on the spot, approve them, and apply rewards to both accounts. Trefethen's team praised the seamless onboarding and immediate return on investment. Awesome Club Referrals tracks who your most valuable members are and who they're inviting, giving you data to optimize your program. The platform integrates with Commerce7, a popular winery DTC platform. If you're looking for a focused referral solution for your wine club, Awesome Club Referrals is a strong contender. Pricing is not publicly listed, so you'll need to contact them for details.
Pros
- Purpose-built for winery wine club referrals
- Easy for members to refer friends through multiple channels
- Staff can facilitate referrals during tastings
- Automated rewards for both parties
Cons
- Focused only on referrals, not broader repeat-visit campaigns
- Pricing not transparent
- Integration limited to Commerce7, so may not fit other platforms
Best for: Wineries that use Commerce7 and want a dedicated referral program to grow wine club memberships.
#5 Yotpo Loyalty & Referrals — Contact for pricing
Yotpo is a well-known ecommerce marketing platform that includes loyalty and referrals as part of its suite. According to Yotpo's blog, their referral marketing approach is deeply integrated with their loyalty platform. This means asking for and rewarding referrals becomes a natural extension of how you already engage customers. Yotpo generates unique, trackable referral codes and links, offers multiple sharing options (email, social media, direct links), and provides a personalized advocate dashboard. The platform supports dual-sided rewards, various reward types (store credit, discounts, gift cards, free products, loyalty points), and tiered or milestone rewards. Yotpo integrates with major ecommerce platforms like Shopify, BigCommerce, and Adobe Commerce, as well as CRM and email/SMS tools. While Yotpo is not winery-specific, it can be used by wineries with an online store to run referral and loyalty programs. It's a robust solution for wineries that sell direct-to-consumer online and want to leverage their ecommerce customer base. Pricing is not publicly listed, but typically involves a monthly fee based on features and volume.
Pros
- Comprehensive loyalty and referral features in one platform
- Strong integrations with major ecommerce platforms
- Flexible reward structures
- Well-established and widely used
Cons
- Not designed specifically for wineries or tasting rooms
- May be overkill if you only need referral campaigns
- Pricing can be high for small businesses
Best for: Wineries with a strong ecommerce presence that want an integrated loyalty and referral solution for online sales.
#6 ReferralCandy — Monthly base fee plus commission on referral sales. Contact for specific pricing.
ReferralCandy is a referral marketing platform for ecommerce brands. According to their website, it plugs directly into stores on platforms like Shopify and WooCommerce, automating the word-of-mouth process. Once set up, it automatically invites new customers to join your program, tracks every referral, and sends out rewards when a purchase is made. It offers flexible reward structures: percentage discounts, fixed-dollar amounts, store credit, or custom cash rewards for both the referrer and the new customer. ReferralCandy provides detailed analytics showing invites, clicks, and revenue generated from referrals. While not winery-specific, wineries with an online store can use ReferralCandy to encourage customers to refer friends. It's a simple, set-it-and-forget-it solution for ecommerce referrals. Pricing typically involves a monthly base fee plus a small commission on sales generated through referrals. They offer a 7-day free trial.
Pros
- Easy to set up and automate
- Works with major ecommerce platforms
- Flexible reward options
- Offers a free trial
Cons
- Not tailored to wineries or tasting rooms
- Commission on referral sales may add up
- Lacks features for in-person referrals or repeat-visit campaigns beyond referrals
Best for: Wineries with an ecommerce store that want a simple, automated referral program without a lot of setup.
#7 BonusQR — Free plan available; paid plans from €19/month; white-label €690 one-time + monthly fee.
BonusQR is a QR-code-based loyalty and referral app designed for small businesses, including wineries. According to their website, it combines loyalty and referrals into one simple system that you can launch in under five minutes using just your smartphone. Customers scan a QR code to join, and staff can manage everything from a phone or tablet. BonusQR offers flexible loyalty models: stamp cards, points, cashback, visit-based rewards, tiered programs, and automated coupons. It includes marketing tools like push and email notifications, gamification, birthday and welcome offers, and event invitations. It also supports Google and Apple Wallet integration, a digital menu, and reservations/booking. Pricing starts with a free plan that includes core features, paid plans from €19 per month, and a white-label option for €690 one-time plus a monthly fee. BonusQR is a practical choice for wineries that want a simple, affordable way to run a referral and loyalty program without hardware or complex POS integration.
Pros
- Very easy to set up and use
- Affordable with a free plan
- No new hardware required
- Includes both loyalty and referral features
Cons
- Direct POS/CRM integrations only available on highest-tier custom app projects
- No visible customer testimonials on public website
- May lack depth for larger wineries with complex needs
Best for: Small wineries and tasting rooms that want an affordable, easy-to-set-up referral and loyalty program with minimal hardware.
Turning one-time visitors into loyal customers and advocates is the surest path to sustainable growth for your winery. The seven solutions in this list offer different approaches, from full loyalty platforms to focused referral tools. But if you want a done-for-you service that reactivates past visitors and old club members without adding another software tool, CallMyCustomers stands out. Their team runs the campaign for you, using your existing list, and you approve every message. There's no software to learn, and pricing is transparent: a one-time setup fee, outreach minutes at 9¢–21¢ per minute, and a monthly management fee that covers calls, texts, and emails. The free list review lets you see what your list can produce before you spend a dollar. If you're ready to turn past customers into repeat revenue, visit callmycustomers.com to request your free list review. Your next booked customer already knows your business.
Frequently asked questions
What makes CallMyCustomers different from other referral platforms?
CallMyCustomers is a done-for-you service, not a software platform. You don't have to learn a new tool or manage campaigns yourself. Their team works from your existing CRM, spreadsheet, or POS list, and you approve every script, offer, and message before it goes out. They handle calls, texts, and emails on your behalf, and route replies into your booking process. This makes it a good fit for wineries that want results without adding another task to their plate.
How does CallMyCustomers pricing work?
Pricing includes a one-time campaign setup fee based on your list size, quoted at a free list review. Outreach minutes are billed at 9¢–21¢ per minute, stepping down as monthly volume grows. There's also a monthly campaign management fee that's folded into your plan. Texts and emails are not billed separately. There are no per-seat or software fees, and no surprise line items.
Can CallMyCustomers help wineries specifically?
Yes. CallMyCustomers offers a Referral & Repeat-Visit Campaign designed for wineries, along with other campaigns like Customer Win-Back and Post-Service Follow-Up & Reviews. They can help you reach past tasting room visitors, lapsed wine club members, and event attendees to bring them back for another visit or club sign-up.
Do I need to have a large customer list to use CallMyCustomers?
The size of your list affects your setup fee and potential results, but even a modest list of past customers can produce returns. The free list review will show you what your list can produce before you commit. Reactivating a customer is about 5x cheaper than acquiring a new one, so even a small list can be valuable.
What is the difference between Loop Fans and CallMyCustomers?
Loop Fans is a loyalty platform that rewards visitors for various actions like tastings, reviews, and referrals. It requires visitors to sign up and participate in the program. CallMyCustomers is a done-for-you outreach service that proactively contacts your past customers via calls, texts, and emails to bring them back. You don't need your customers to download an app or join a program. CallMyCustomers works from your existing list and you approve every message.
Which solution is best for a small winery with a limited budget?
It depends on your needs. If you want an affordable loyalty program with a free plan, BonusQR is a good option. If you want a done-for-you reactivation service with transparent pricing and no software to learn, CallMyCustomers offers a free list review and pricing that scales with your list size. For a small winery, CallMyCustomers can be cost-effective because you only pay for the outreach minutes you use, and there's no monthly software fee if you don't need ongoing management.
How do I get started with CallMyCustomers?
Visit callmycustomers.com and request a free list review. You'll share your customer list, and they'll analyze it to show you your reactivation rate, setup cost, and what your list can produce. If you decide to proceed, you'll work together to plan the campaign, you'll approve every message, and they'll run it for you. Replies go into your booking process, and you can start seeing results within a few weeks.