Unsold quotes are an asset most businesses never harvest. Six plays that do:
1. Age your quote list first
Group quotes by 0–30, 31–90, and 90+ days. Each band gets a different message and expectation level.
2. The 48-hour check-in
While the quote is fresh: "Any questions on the estimate?" Catches the ready-to-buy immediately.
3. The value nudge
Weeks 2–4: re-send the quote with something useful — financing, scheduling windows, seasonal timing.
4. The close-the-file message
"Keep this open or close the file?" High reply rate, and the replies are buyers.
5. The re-quote
For 90+ day quotes: acknowledge the time gap and re-price honestly if costs moved. Refreshed quotes convert surprisingly well.
6. The long-shot archive
Everything else goes into a low-frequency nurture — a couple of touches a year. Costs almost nothing; books jobs forever.
All six plays are standard in a CallMyCustomers quote follow-up campaign.