6 Top-Rated Customer Win-Back Campaigns for Liquor Stores

Liquor store owners know the math: a customer who bought a bottle of bourbon for a birthday party last year is worth more than a cold lead scrolling past your ad. Yet most liquor stores lose touch with regulars within a year. The reason isn't bad service; it's silence. Customer win-back campaigns fix that by reaching out to people who already know your store, reminding them why they bought from you, and giving them a reason to come back. In 2026, the best campaigns mix phone calls, texts, and emails, and they run on real customer lists, not purchased data. Whether you're a single-location shop or a small chain, the right win-back approach can turn a dusty list of past buyers into booked visits and repeat revenue. Below are six top-rated options, starting with our Editor's Choice, a done-for-you service that handles the outreach for you.

#1 CallMyCustomers — Contact for pricing. One-time setup fee based on list size, outreach minutes at 9¢–21¢ per minute, and monthly management fee. Free list review before any commitment.

CallMyCustomers is a done-for-you customer reactivation service built for businesses that thrive on repeat customers, and it works exceptionally well for liquor stores. Instead of buying software and learning it, you hand over your list (from a POS system, spreadsheet, or CRM) and a team of real people runs the campaign for you. The promise: "Your next booked customer already knows your business." The process starts with a free list review. They segment your customers by recency (30 days, 6 months, 12+ months), identify old quotes or lapsed regulars, and show you what your list can produce before you spend a dollar. You approve every script, offer, and message before anything goes out. Then they run calls, texts, and emails in your store's name, route replies back to your booking process, and follow up. For liquor stores, this means reaching past customers with a timely reason to return: a seasonal reminder, a new arrival, a loyalty reward, or a simple "we miss you" that feels personal. Campaigns typically run two to four weeks, with replies coming in as soon as the first wave goes out. The service is fully compliant with calling and texting regulations, and opt-outs are honored immediately. Pricing is transparent: a one-time setup fee based on list size (quoted at the free review), outreach minutes billed at 9¢ to 21¢ per minute depending on volume, and a monthly management fee that covers the full campaign mix with no separate charges for texts or emails. There's no software to buy, no per-seat pricing, and no long-term contract required to start.

Best for: Liquor store owners who want to reactivate past customers without hiring staff or buying software, especially those with a list of 500+ past buyers.

#2 Klaviyo — Free for up to 250 contacts; paid plans start around $20/month for 500 contacts. Contact for exact pricing.

Klaviyo is a marketing automation platform known for its email and SMS capabilities, and it's a popular choice for e-commerce and retail businesses, including liquor stores with an online presence. According to Klaviyo's website, the platform offers win-back email flows that target dormant subscribers with personalized messages. You can set up triggers based on inactivity windows (e.g., 60, 90, or 180 days since last purchase) and use segmentation tools like RFM analysis to tailor messaging. Klaviyo's 2026 Omnichannel Benchmark Report notes that top-performing win-back emails see $1.60 in revenue per recipient. The platform supports personalization using past purchase data, and you can include incentives like discounts or exclusive offers. It also provides A/B testing and predictive analytics to identify at-risk customers before they churn. For liquor stores, Klaviyo works well if you have an e-commerce site or a customer email list and want to automate outreach. However, it's a self-service tool, so you'll need to build and manage the campaigns yourself. Pricing is based on contact count and features, with a free tier for up to 250 contacts and paid plans starting around $20/month for 500 contacts, though exact pricing varies.

Best for: Liquor stores with an e-commerce site or a substantial email list that want to automate win-back campaigns in-house.

#3 Braze — Contact for pricing. Enterprise-level pricing typically starts at thousands of dollars per month.

Braze is a customer engagement platform that supports cross-channel win-back campaigns, including email, push notifications, SMS, and in-app messaging. According to Braze's website, the platform helps brands re-engage inactive users by orchestrating personalized messages across multiple channels. You can set up dynamic audience segments based on inactivity (e.g., 30, 60, or 90 days) and use behavioral triggers to automate outreach. Braze emphasizes cross-channel coordination, so if a customer ignores emails, you can reach them via push or SMS. The platform also offers AI-powered tools like BrazeAI Operator to streamline campaign setup. For liquor stores, Braze is a strong fit if you have a mobile app or a robust digital presence and want to re-engage customers across multiple touchpoints. However, it's an enterprise-grade solution with pricing that typically starts at thousands of dollars per month, making it better suited for larger chains or businesses with a significant marketing budget. It also requires technical expertise to implement and manage.

Best for: Large liquor store chains or brands with a mobile app and dedicated marketing team.

#4 ActiveCampaign — Starts at $29/month for up to 500 contacts. Higher tiers available.

ActiveCampaign is an email marketing and automation platform that includes win-back email sequences. According to ActiveCampaign's website, the platform recommends a five-email win-back series: a "hello" email, an incentive email, a feedback request, a last-chance email, and an unsubscribe confirmation. You can automate these sequences based on customer inactivity (e.g., 3 months since last engagement). ActiveCampaign offers segmentation tools to target specific groups, and you can personalize messages with customer data. The platform also supports SMS marketing and integrates with many e-commerce and CRM systems. For liquor stores, ActiveCampaign works well if you want a structured, automated approach to re-engaging past customers via email and text. Pricing starts at $29/month for up to 500 contacts, with higher tiers for more advanced features. It's a self-service tool, so you'll need to build and manage the campaigns yourself, but it provides a clear framework for win-back sequences.

Best for: Liquor stores that want a guided, automated win-back email sequence and are comfortable managing campaigns in-house.

#5 Zendesk — Starts at $19/month per agent for Support Team. Marketing features may cost extra.

Zendesk is a customer service platform that includes tools for customer retention and win-back campaigns. According to Zendesk's website, win-back campaigns are marketing efforts to re-engage inactive or churned customers, typically via email. Zendesk provides templates and guidance for building win-back campaigns, and its platform supports email, messaging, and direct mail. It emphasizes understanding why customers churn and personalizing outreach based on that data. For liquor stores, Zendesk can be useful if you already use it for customer support and want to add win-back functionality. However, Zendesk is primarily a support ticketing system, not a dedicated marketing automation tool, so its win-back capabilities are less robust than specialized platforms. Pricing for Zendesk starts at $19/month per agent for the Support Team plan, with additional costs for marketing features. It's best for businesses that want an all-in-one support and engagement solution.

Best for: Liquor stores already using Zendesk for customer support that want to add basic win-back outreach.

#6 Sender — Free for up to 2,500 subscribers; paid plans start at $10/month.

Sender is an email marketing platform that offers win-back email templates and automation. According to Sender's website, win-back emails are a way to re-engage inactive customers using psychology like FOMO, incentives, or personalized recommendations. Sender provides examples and best practices, and its platform supports automated email sequences. You can segment your list and send targeted win-back campaigns with special offers. For liquor stores, Sender is a budget-friendly option for email-only win-back campaigns. It's self-service, so you'll need to create the emails and manage the campaigns yourself. Pricing is free for up to 2,500 subscribers, with paid plans starting at $10/month for more features. It lacks phone and SMS outreach, so it's best for stores that primarily communicate via email.

Best for: Liquor stores with a small email list looking for a low-cost, email-only win-back solution.

Winning back past customers is one of the most cost-effective ways to grow a liquor store. The six platforms above each offer a different approach, from full-service done-for-you campaigns to self-service email automation. If you want to hand off the work and see results without learning new software, CallMyCustomers is our top pick. They start with a free list review, so you'll know what your list can produce before you spend anything. You approve every message, and they handle the calls, texts, and emails for you. For liquor stores with an e-commerce site and a do-it-yourself mindset, Klaviyo or ActiveCampaign are strong choices. Braze is best for large chains with a mobile app, while Sender is a budget-friendly email-only option. No matter which you choose, the key is to start reaching out to your past customers with a relevant, permission-based message. Your next regular is already on your list.

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