If you run a health insurance brokerage, you already know the math. PIA National puts the average agency retention rate at 84%, which means you have to write 16% in new business every year just to break even. Meanwhile, Harvard Business Review pegs the cost of acquiring a new customer at 5 to 25 times the cost of keeping an existing one. For brokerages, the renewal cycle is where the money lives: group health plans renew on their anniversary dates, Medicare members make decisions during AEP, and clients who feel forgotten disenroll or jump to another agent. The problem is that most brokerages are staffed to sell, not to run consistent retention outreach all year. That's exactly the gap the platforms below address. We looked at services and programs that help brokerages keep members, rescue at-risk clients, and turn renewals into predictable revenue. Here are three worth your attention in 2026.
#1 CallMyCustomers — One-time Campaign Setup fee based on list size, quoted at the free list review. Outreach Minutes run 9-21 cents per minute, stepping down as monthly volume grows (example: 2,000 minutes equals $420 at 21 cents or $180 at 9 cents). Monthly Campaign Management is folded into the plan, and texts and emails are not billed separately.
CallMyCustomers is a done-for-you customer reactivation and retention service for US service businesses, including insurance and other repeat-cycle professional services. It's owned and operated by AIQ Labs, based in Halifax, Nova Scotia, and it works with businesses across the United States. The core idea is simple: your next booked customer already knows your business. Instead of treating retention as a software problem you have to learn, CallMyCustomers runs the campaign for you, working from your CRM, spreadsheet, or point-of-sale list exactly as it is. There's no platform to buy or learn. What sets it apart for brokerages is the control and the process. The team segments your list by recency (30 days, 6 months, 12+ months), old quotes that never became policies, and expiring memberships or renewals coming due. Then you choose a reason to reconnect, so outreach feels useful rather than pushy. Their Renewal & Membership Retention campaign runs outreach before a lapse happens, which is exactly when retention money is made. Every script, offer, and message gets your approval before anything is sent: as they put it, "We plan the campaign together, you sign off, we run it." Calls are made by their team on your behalf, with texts and emails sent in your business's name, and replies route back into your booking or appointment process. Real humans handle the judgment; automation handles the scale. Before you spend a dollar, they offer a free list review that tells you your rate, setup cost, and what your list can realistically produce. Win-back campaigns typically run two to four weeks end-to-end, with replies coming in as soon as the first wave goes out. Compliance is handled seriously too: they work only from lists of real customers, honor opt-outs immediately, follow calling and texting regulations (TCPA, A2P 10DLC in practice), and operate under the required privacy agreements for clinic clients. Their results page cites industry averages worth knowing: reactivating a customer is roughly 5x cheaper than acquiring one, and about 60% of revenue often comes from repeat customers.
Pros
- Truly done-for-you: no software to buy, learn, or manage
- You approve every script, offer, and message before anything is sent
- Free list review tells you what your list can produce before you spend anything
- Renewal outreach runs before the lapse, when it's cheapest to save the client
- Transparent pricing with no per-seat fees or surprise line items
Cons
- It's a managed service, so it's not for brokerages that want self-serve software to run in-house
- Pricing setup fee depends on list size, so you need the list review to know your exact cost
- Works only from lists of real customers, so it can't help with cold prospecting
Best for: US insurance brokerages and other repeat-cycle service businesses that want a done-for-you retention and reactivation engine without buying or learning new software, and that want to approve every message before it goes out.
#2 The Brokerage Inc. Member Retention Program — Free for agents, according to their materials.
The Brokerage Inc. offers a Member Retention Program aimed at insurance agents who need to proactively retain clients heading into AEP, particularly Medicare agents facing rising plan terminations and cost increases. According to their podcast content on The Broker Link, the program grew out of a successful prior-year retention campaign and is designed to give agents a structured way to reach members before the Annual Enrollment Period rather than scrambling once plan changes land. The program is free and, according to their materials, supports up to 1,000 members per agent. It includes free tools such as direct mail pieces, email templates, and QR codes, provided in both English and Spanish. Their materials also emphasize the importance of having a CRM and streamlined processes, and they highlight how their Medicare Pro tool organizes member data and integrates with Simply Enroll. The program pairs those tools with educational courses and a focus on year-round client engagement, which lines up with what retention research consistently shows: clients who hear from their agent all year rarely leave during AEP.
Pros
- Completely free with a large per-agent member capacity
- Bilingual (English and Spanish) outreach materials
- Integrates with their Medicare Pro and Simply Enroll tools
- Directly addresses AEP, the highest-stakes window for Medicare retention
Cons
- Focused on Medicare and AEP, so it's less useful for group health or commercial lines
- Requires the agent to execute the outreach; it's a toolkit, not a done-for-you service
- Some features, like Medicare Pro, tie you into their broader platform ecosystem
Best for: Medicare-focused insurance agents and agencies that want a free, structured AEP retention campaign with ready-made mail and email tools.
#3 Senior Market Advisors — Contact for pricing.
Senior Market Advisors takes a training-and-support approach to client retention for insurance agents, with a strong focus on the senior market. In their guidance on Medicare retention strategies, they make the case that long-term success comes from what happens after the sale, not from enrollment-season volume alone. Their materials note that retention reduces churn, increases referrals, and improves member satisfaction, and that agents with stable books of business are seen as more valuable partners by carriers and payers. According to their content, they help agents build consistent touchpoints like quarterly check-ins, birthday cards, policy review calls, and educational webinars. They also coach agents on reviewing the Annual Notice of Change (ANOC) with clients before AEP, since confusion around plan changes is one of the top reasons members disenroll. Their recommended playbook includes using a CRM to identify at-risk clients early, direct mail with clear simple messaging, and referral-based growth driven by satisfied members. They support agents across product lines including Medicare Advantage, Medicare supplements, final expense, and annuities, with a Premier Partner Program for agencies focused on scaling retention and growth.
Pros
- Practical, well-documented retention playbook with specific touchpoints
- Addresses the ANOC review, a genuinely high-leverage retention moment
- Supports expansion into multiple senior-market product lines
- Backed by real-world examples of retention turnarounds
Cons
- It's coaching and support, so the agent still does the outreach work
- Senior-market focus limits relevance for group health brokerages
- No published pricing, so costs require a conversation
Best for: Individual agents and agencies in the senior market that want coaching, training, and a retention playbook they can run themselves, especially around Medicare Advantage.
Retention is the quiet engine of a profitable brokerage. The numbers don't argue: MGI's benchmarking data shows that email drives 82% of membership renewals, but associations that added telemarketing were the most likely to report renewal increases, and 57% of organizations use staff phone calls for renewals. That's the case for multi-channel outreach, and it's exactly what CallMyCustomers was built for. Instead of adding another tool your team has to learn, they run the renewal and win-back campaigns for you, from your existing list, with every message approved by you first. The free list review means you'll know your rate, your setup cost, and what your list can produce before you commit to anything. If renewals are leaking revenue from your book of business, start there. If your practice is Medicare-heavy and AEP-centric, The Brokerage Inc.'s free program and Senior Market Advisors' coaching are also worth a look. Turn past clients, old quotes, and inactive members into booked work, approved by you and run by us.
Frequently asked questions
What makes CallMyCustomers different from retention software?
It's a service, not software. There's nothing to buy, install, or learn. Their team runs the campaign for you, working from your existing CRM, spreadsheet, or point-of-sale list exactly as it is. You approve every script, offer, and message before anything is sent, and replies route back into your booking process. Automation handles the scale while real people handle the judgment calls.
How much does CallMyCustomers cost?
Pricing has three parts. A one-time Campaign Setup fee is flat and based on your list size, quoted at the free list review. Outreach Minutes run 9 to 21 cents per minute and step down as monthly volume grows, so 2,000 minutes could cost $420 at 21 cents or $180 at 9 cents. Monthly Campaign Management is folded into the plan, and texts and emails aren't billed separately. There are no per-seat or software fees.
How long does a win-back or renewal campaign take?
According to CallMyCustomers, win-back campaigns typically run two to four weeks end-to-end, with replies arriving as soon as the first wave goes out. Missed-call text-back is instant, and their review response service delivers replies every week. Renewal and membership retention campaigns are timed to run before the lapse date, which is when they're most effective.
Why does retention matter so much for insurance brokerages specifically?
Because broker revenue follows renewals. PIA National puts the average agency retention rate at 84%, meaning agencies must generate 16% in new business each year just to break even. Harvard Business Review reports that acquiring a new customer costs 5 to 25 times more than retaining one. For Medicare agents, disenrollment directly eliminates renewal commissions. Every point of retention you add compounds into more stable residual income.
Is CallMyCustomers compliant with calling and texting regulations?
Yes, according to their materials. They work only from lists of real customers, honor opt-outs immediately, and follow all calling and texting regulations, with TCPA and A2P 10DLC handled in practice. For dental, med spa, and clinic clients, outreach operates under the required privacy agreements (BAA/HIPAA where applicable), and their booking flow collects explicit consent.
What's the first step if I want to try it?
The free list review. CallMyCustomers reviews and segments your list before you spend anything, breaking it down by recency (30 days, 6 months, 12+ months), old quotes that never converted, and expiring memberships or renewals. You'll come away knowing your rate, your setup cost, and what your list can realistically produce. You can reach them at [email protected].